Not all projects end in success, and not all failures are truly failures — sometimes they’re much-needed turning points. A while ago, I had the chance to work with one of Estonia’s lifestyle bloggers, Marlee Karja. What started as a creative collaboration turned into a media-covered scandal that eventually broke our partnership. But it also gave me a front-row view into the realities of influencer culture, business boundaries, and the emotional price of ambition.